After nearly 60 years in business, The North Face recommitted to “never stop exploring” and sought to reset, elevate and curate the global brand.
After nearly 60 years in business, The North Face recommitted to “never stop exploring” and sought to reset, elevate and curate the global brand. VF leader Tim Hamilton tapped LOTKA&Co. to rebuild the global product team and take TNF from #3 to #1 at VF.
LOTKA&Co. developed a talent + strategy roadmap to both elevate the brand and align diversity and inclusion needs throughout the team build. In the first 18 months, LOTKA&Co. secured over 40 talented leaders, from VP to Director to mid level roles in global product, design, innovation and merchandising resulting in a robust team build while supporting relocation from Alameda, CA to Denver, CO.
As a VF thought partner, LOTKA&Co. plays an ongoing role supporting the VF group on team building and elevating their global talent mission for a better future. Today, TNF is not only the financial powerhouse of VF but also the blueprint for success in the VF portfolio.
LOTKA&Co. also supported unique collaborations and partnerships including:
