After nearly 60 years in business, The North Face recommitted to “never stop exploring” and sought to reset, elevate and curate the global brand.
Engaged by the CEO, Global Product Leader and Chief Innovation Officer to help evolve the highly technical product organization for the future of sport and transportation.
Reformation CEO and SLT tapped LOTKA&Co. to help steward the rapidly growing DTC brand towards another round of investment while also investing in culture throughout the team and growing organization.
LOTKA&Co. was engaged to support an exceptional growth phase for the innovative marketplace rethinking the convenience store model for modern consumers.